BSG (Brewers Supply Group) approached CanCraft to develop a label for a sparkling hop water featuring El Dorado hop oils. The cans were specifically designed to be featured at the 2023 Craft Brewers Conference in Nashville, Tennessee.

Taking inspiration from Nashville’s famous Hatch Show Print, the design featured bold typography with a hand-made, letterpress aesthetic. Using flexo printing, a raised finish on certain areas of the design enhanced the  tactile nature of the design (as a nod to letterpress printing).